What identifies a fashion brand?
Certainly, the colors, style, design, and even the character of its customer-type.
Is that all? Absolutely not. A clothing brand is an emotion, energy, vitality, seduction, aesthetics. It has its own flavor, like food, and its own unique style like art.
The link between fashion and art is now indissoluble.
One of the first collaborations between fashion and art was between Elsa Schiaparelli and Salvador Dali.
Art and fashion, intrinsically linked and more so than ever. From clothing design to catwalk show art direction, major labels to boutique houses, the word of fashion is falling over itself to involve important names from a diverse range of the visual arts. It’s hardy surprising — after all what is fashion if not wearable art — and these collaborations between the disciplines are certainly mutually beneficial. Fashion, often unfairly judged as one of the more frivolous applied arts, gains serious cachet by association, while the artist reaches a wider, more populist audience.WE HEART – we-heart.com
Rowne and Mistero
I think there is an interesting link between the fashion brand Rowne and the art of Mistero Hifeng. I would define this link as “elegant contrast“.
Rowne’s style is classy, the designer expresses fantasy in dressing an elegant woman who loves to dare.
The art of Mistero is refined, it expresses the disintegration of being, of his identity, of his feelings, and of his life in general.
I wanted to explore this link by creating these images.